An innovator in search engine marketing for almost a decade, Dan Brough leads the Search division at Draftfcb, one of the few agencies that never unbundled media. He drives all paid search initiatives and oversees technology-related aspects of campaigns for clients including Merck, PricewaterhouseCoopers, MetLife, and Roche while working with media vendors and technology partners like DoubleClick and ComScore to ensure Draftfcb delivers maximum effectiveness for its partners. His favorite role is that of Chief Search Educator, making it his mission to explain the benefits of search and spread awareness of his division’s capabilities to the agency and its clients.

Dan believes Draftfcb’s in-house search capability is an advantage over niche SEM firms because Draftfcb is the main AOR for many clients, allowing them to control messaging across all advertising platforms. With search becoming one of the most effective tools for driving qualified traffic, it is highly beneficial for Draftfcb clients to have skilled individuals within their agency to continually monitor and optimize campaigns on a daily, sometimes hourly basis.

What sets Dan apart is his unique professional experience working on the publisher side, at a niche SEM firm and at an advertising agency. This has exposed him to every aspect of the business from building a team of skilled professionals, to evaluating bid management and tracking technologies, to developing successful optimization processes.

Before joining Draftfcb in July 2006, Dan was a founding member of Reprise Media, a leading search engine marketing firm founded in 2003, when paid search was still it its infancy, and recently acquired by IPG. At Reprise, Dan served as the lead account director on major accounts such as Capital One, NBC Universal, Continental Airlines, and Microsoft.

Prior to co-founding Reprise, Dan spread his digital wings at Ask Jeeves, expanding on his expertise in managing a network of sites as their syndication operations manager. Dan also served as product manager for the Paid Inclusion program and was responsible for proposing and developing all aspects of their program.

C.C. Chapman has been called everything from a new media maven, a podcasting pioneer and even a grounded futurist. He prefers to call himself a passionate member of the new media playground who enjoys helping build the community and connecting everyone in it. He launched The Advance Guard in 2007 (acquired by Campfire in 2009) to help brands of all sizes develop engaging marketing programs that leveraged disruptive technologies, communities and social media. He has worked with a variety of clients including The Coca-Cola Company, Verizon FiOS, HBO, Warner Brothers and American Eagle Outfitters.

C.C. was one of the early adopters of podcasting and he has worked hard to insure that the community continually grows larger and more together. His passion for independent music inspired his award winning podcast Accident Hash that has turned into one of the largest music podcast in the world. It recently won the 2006 PodSafe Music Podcast of the Year award and the 2006 Podcast Peer Award for Best Music Podcast. He was one of the first producers signed to PodShow and was the project manager for the creation of The PodSafe Music Network.

As a speaker, C.C. is sought after to speak on a variety of topics including musician rights and leveraging the new media space in business. His other podcast, Managing the Gray, takes this topic and boils it down in ways that anyone from a CEO to a college student can understand and become excited about. Considered by many a trail blazer in this field and one of the most friendly.

Based in metro-west Boston and a graduate of Bentley University, C.C. gets the most pleasure out of spending time with his family and friends. He is extremely active in the social media community and is considered an influencer and connector by most. His comments and thoughts have appeared in The Wall Street Journal, The Boston Globe and on Fox Television. Most recently he has launched the parenting focused website Digital Dads.

Doug Chavez is Senior Manager, Digital Marketing for Del Monte Foods. Doug leads strategy and planning across the digital media landscape, including emerging platforms. Under Doug’s guidance Del Monte is developing a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone® and Pup-Peroni® .

Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo! leading monetization strategy for Yahoo!'s Communications properties – Mail, Messenger, Flickr and Groups. Prior to Yahoo!, Doug was Senior Director at Tribal DDB –Chicago. Under Doug’s leadership the business achieved double digit growth and he guided the team to win a Cyber Lion at Cannes -- a first for the agency -- for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!'s Big Idea Chair, and a London International Award.

Pete Dorogoff is head of Digital Marketing for Travel Channel Media. He leads digital marketing for key segments of the Travel Channel Media business including TV, Interactive, Mobile and new products for existing and emerging markets on digital platforms. Prior to joining Travel Channel Media, Dorogoff operated his own consulting practice, iPro Communications, with media and high tech clients including Reuters; Microsoft; Overture; and social media site Wetpaint. Previous to that, Dorogoff served in management positions at MSNBC.com; Perot Systems; Newsday; and The Advertising Council.

Wendi’s passion for new and emerging technologies has enabled her to drive brands beyond traditional online marketing and into the realm of digital innovation. As an avid video-gamer, RSS reader, and digital video enthusiast she is an early-adopter whose lifestyle mirrors the myriad of today’s media choices. Coupled with her passion for the innovative is the keen mind of a marketer with both eyes on ROI regardless of the media mix.

Wendi began her career creating consumer confidence in e-commerce working on the Visa brand during the dot com boom at Atmosphere Interactive. She developed an expertise in online video advertising and content aggregation selling streaming video ads at RealNetworks. In 2000, she was named their “Associate Sales Executive of the Year” for successfully driving sales during the height of “the burst.” In 2003, she worked with a small team at Horizon Interactive in maintaining digital business and building their interactive capabilities. This led to being named one of MEDIA Magazine’s “20 Rising Stars in the Interactive Industry” in 2004. Throughout her career Wendi has been involved in all aspects of agency-life, from account management to business development to media planning & buying. She is currently a Vice President, Media Director at Mediacom Interaction managing the Volkswagen account. She is regularly quoted by Media Post, The New York Times, the BBC and various industry publications for her expertise in digital marketing.

Tomas, born in Belgium, has been working with Unilever for the last 10 years. He initially joined Unilever in Paris and was the European Haircare Category Market research head for three years before moving to New York in 2003 where he was the Global Dove Brand Market research Director until end of 2008. About a year ago He took on a new role looking after the Home and Personal Care business in the US as well as the Media research for North america.

Prior to joining Unilever, Tomas was the International Quantitative research Director at Hall and Partners in the UK and Research Director at Nielsen SRG Vietnam. He graduated from the University of London with a BSc in Economics and a Masters in International Economic Development.

Brandie Feuer is Director of Marketing & Innovation for Tropicana Resort & Casino. Ms. Feuer is responsible for all marketing and public relations with a specific focus on interactive and emerging media.

Prior to Tropicana, she worked with top tier brands like Planet Hollywood, Starwood, Luxor Hotel & Casino, MGM MIRAGE, Cirque du Soleil, MuscleTech, the UFC and The Miami Herald. While in Vegas, Brandie launched several innovative programs, including the first hotel desktop application, Vegas’ first viral game and a mobile marketing program that synched with a hotel’s property management system. In addition, Brandie has garnered top awards, like Mashable’s Top 40 Brands that Twitter and Las Vegas’ Best Twitter Persona for her efforts in social media.

Originally from Florida, Ms. Feuer holds a Bachelor of Science in Marketing Communications and Psychology from the University of Miami. She is on the board of the National Interactive Marketing Association, the Las Vegas Interactive Marketing Association and is President of Zeta Tau Alpha’s Nevada Alumnae Chapter.

As eMarketer's expert in online advertising and marketing, David Hallerman covers search engine marketing, online video advertising, Internet ad targeting, e-mail marketing, local advertising and ad spending across media.

David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, BusinessWeek, Forbes, USA Today, The Associated Press, The Washington Post, The Los Angeles Times, CNET News and Advertising Age. He has discussed Internet advertising on several television and radio shows, including "Wall Street Week with FORTUNE" (PBS), "Power Lunch" (CNBC), "Morning Call" (CNBC) and "The Marketplace Report" (NPR), as well as appearing in online video programs such as BusinessWeek and Beet.TV.

David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, IAB Leadership Forum, the OMMA Video conference, ValueClick Media’s Media Lounge, Bear Stearns Internet Roundtable, DM Days, Motorola Global Summit and the Experian Summit.

Before joining eMarketer, David edited business magazines at Forbes Custom Publishing, including Executive Edge for Gartner Inc. and Critical Mass for the Interactive Advertising Bureau. Before that, he was senior editor at Bank Technology News, focusing on Internet banking and financial services, and was senior editor at Home Office Computing, concentrating on small-business use of technology.

As the President of Varick Media Management and Head of Digital Media at MDC Partner’s leading media agency, The Media Kitchen (part of kbs+p), Herman brings 12 years of digital media experience, senior level leadership, and the ability to drive both simple and complex strategies to solve marketing problems using the Internet.

Before joining The Media Kitchen in 2007, Herman was no stranger to Silicon Valley and Silicon Alley having raised over $50MM in venture capital for his own successful digital media startups and over $30MM for startups he was advising. From 2004-2007, he was the founder of IGA Worldwide, the leading independent in-game advertising platform for retail distributed video games. Varick Media Management is wholly owned by MDC Partners and is the next generation Demand Platform for agencies and brands. VMM provides Audience Driven Media™ and Insights for both MDC agencies and brands directly. VMM is headquartered in New York, NY and launched in September of 2008.

As SVP, Director of Digital, Adam oversees Media Contacts’ US Digital product across all offices - managing the level of quality, promoting expansion, and facilitating the integration of Channel I within Total Communications Planning (TCP). Along with these tasks, Adam has taken charge of Media Contacts’ VIU (Video Integration Unit) initiative both in the US and globally. Under his guidance VIU has expanded their offering to include consultative planning and buying services to better address the shifting media landscape and continues to help clients better connect with their consumers.

Prior to being named SVP, Director of Digital, Adam was VP, Group Account Director, on Media Contacts’ businesses for Goodyear, Tyson Foods, Amtrak and Royal Caribbean, among others. He was responsible for setting the strategic vision and directing day-to-day operations for each of these accounts.

Adam joined Media Contacts in 2005 with more than ten years of experience within the Boston media community. He began his career at Houston, Effler, Herstek, Favat on the broadcast side of the business (local and national). He shifted into media planning in 1997, taking a position at Hill Holliday. There he worked on accounts such as John Hancock, PricewaterhouseCoopers and Spalding Golf. In 2000, Adam joined Allen & Gerritsen as VP, Media Director, leading the Media department and handling such accounts as State Street Corporation, Care Group, IKON Office Solutions, and Loon Mountain/Waterville Valley, among others.

A regular speaker at industry conferences, he is frequently quoted in national press and industry trades including NYT, Business Week, Media Week, Advertising Age, Television Week and Media Post. Adam also sits on the AAAA Digital Video Committee and the Valueclick Client Advisory Board.

Andrew joined Crispin Porter + Bogusky (CP+B) as an art director in 1998. Since that time, he has played a lead role in the U.S. launch of the MINI, the turnaround of Burger King, and the revitalization of the Volkswagen brand. He is one of the most awarded creative directors in the business. His contributions to the creative direction of the agency have played a major role in CP+B being named Agency of the Year twelve times by Advertising Age, Creativity, Adweek and Media Magazine combined and Most Awarded Digital Agency in the World by the Won Report.

As co-executive creative director, he oversees the entire creative department for all of CP+B’s clients, which, in addition to Burger King, includes Microsoft, Coke Zero, GAP, Old Navy, Geek Squad, Guitar Hero, and Domino’s Pizza.

Stephen (Steve) Nesbit serves as the Chief Operating Officer and President of Reflect Systems, Inc. in Dallas, Texas. Reflect Systems provides software, managed network services and consultative services for digital media networks (AKA: Digital Signage). Reflect’s technology today is being used by many of the largest retail in-store digital advertising and merchandising networks in the North America including Target Stores, Verizon Wireless, Best Buy, GameStop and PETCO to name just a few. Today Reflect software powers over 175,000 displays in nearly 11,000 stores in North America making the company one of the largest participants in the new media digital signage industry in North America.

Mr. Nesbit has been in the digital advertising industry since the late 1990’s initially with one of the founding companies in digital signs, Next Generation Network, Inc. (NGN). He served as the EVP of Operations, International and Business Development for NGN. NGN operated the largest advertising supported digital sign network of its time with nearly 10,000 locations in the United States, Sydney, London and Paris. NGN’s digital signs were located in over 4000 7-Eleven stores, over 1000 McDonald’s restaurants, 1700 individual sites in New York City, 500 Paris Tabac Shops, 100’s of Otis Elevator cars and on gas pumps and in drug stores. NGN was sold to Philip Anschutz of Anschutz Investments and the Regal Entertainment Group in 2002 and the NGN technology is now the basis for the digital ad networks running in all of the cinemas serviced by National Cinemedia, Inc. (NASD: NCMI). including United Artists, Regal, Edwards, AMC, and Cinemark.

After the sale of NGN, Mr. Nesbit served as the President and COO of MarketForward Corporation, a digital media and advertising entity owned by the worldwide advertising and media agency Publicis Groupe S. A. in Paris France. MarketForward provided digital signage, digital content creative production services and digital asset management services to an assortment of clients including Harris Bank, ASDA (Wal-Mart UK), United Airlines, Orange in France, KFC in Canada, the Paris Metro System, and McDonald’s as well as to its sister companies in the Publicis Groupe including Leo Burnett, Saatchi & Saatchi, Saatchi X, Starcom Mediavest & Publicis Worldwide.

Mr. Nesbit is considered a category expert in the digital media and in-store digital advertising industry and has spoken at trade shows and exhibitions on 5 continents and has authored White Papers and articles for the industry trade press.

Mr. Nesbit began his career at IBM in the Data Processing Division where he held numerous sales, marketing and management positions both in the field and at IBM-HQ. He has also held Director level, Senior Executive and Board of Directors positions at Wang Labs, BBN (the original architect of the Internet), Bytex (inter-networking) and Micrografx (PC software).

Mr. Nesbit earned an undergraduate degree from the University of Notre Dame and was awarded an MBA from the Indiana University Kelley Graduate School of Business with concentrations in Finance and Marketing.

Growing up on the hustle Lower East Side of Manhattan, Joshua was prepared for life in the constantly evolving digital world. Joshua began his digital career in 1996 and has a diverse background working on the publisher, client, and agency side. Prior to joining Razorfish, he has worked for Hearst Magazines, About.com, and Johnson & Johnson.

Joshua is the Vice President of Search for Razorfish. In this role he is responsible for the global strategy, product development and operations of their Paid, Organic, and Feeds offerings. He helps clients to understand how search fits into the overall marketing plan and constantly researches the rapidly changing industry to help clients anticipate, and respond to, changes in the landscape.

Joshua is an active writer who has authored several Razorfish POVs on topics such as managing Paid and Organic Search, Reputation Management, and Social Search Optimization. In addition to this, he serves as the editor of Search Marketing Trends, a bi-monthly column for Search Engine Watch on the inside scoop of search from an agency perspective titled outsourced and can be found tweeting @searchtrends and @joshuapalau.

In his spare time, plays video games, read comics, and has 1,000’s of opinions on television and other useless tidbits of pop culture information. He currently resides in the sleepy little tourist town of New Hope, PA with his wife and 2 daughters, Zoe and Logan – who yes is named after his favorite comic character.

At Steak NY, the US arm of Steak Corporation, Mark is responsible for generating and managing new business across the whole of Steak’s portfolio of digital services. Mark has over 18 years experience in marketing and business development, in particular in the database marketing, search marketing and wider digital field.

Prior to joining Steak, Mark worked at TMP Directional Marketing, developing interactive solutions for clients in the local search space. Mark was instrumental in developing the go-to-market strategy for TMP’s local search business while scaling the business development organization to match the marketing needs of a diverse and large scale client-base.

In 2006 Mark joined Reprise Media as Vice President of Sales and was responsible for crafting and scaling their new business and where he learned the intricacies of search marketing and online reputation management. Prior to Reprise, Mark spent more than ten years in the database marketing industry. At Donnelley Marketing, a division of infoUSA, Mark created management strategies and functioned as a key decision maker in the repositioning and modernization of this database marketing service provider. Mark also held executive sales positions at infoUSA and FirstData. He started his marketing experience with Subaru of America, gaining knowledge of the core concepts of integrated multi-channel marketing and database management.

Mark is a guest lecturer on the topic of Digital Marketing at Columbia University’s Executive MBA program and is currently a member of SEMPO’s Emerging Media committee.

Stacy Smollin Schwartz is the former VP, Customer Marketing, Web, & Advocacy at Virgin Mobile USA. Stacy joined Virgin Mobile USA in 2005 and is responsible for the strategy, planning and oversight of the company’s customer base marketing efforts, website, e-commerce channel, and referral marketing programs.

Prior to joining Virgin Mobile USA, Stacy was the web director at Hospital for Special Surgery in New York, where she initially arrived as a special projects advisor through a Harvard Business School Leadership Fellowship. In 1996, Stacy became the eleventh employee and original launch team member of DoubleClick, where she held several business development and account management leadership positions throughout the internet marketing company’s global media and research divisions. She began her career at the Advertising Council, where she managed public service advertising campaigns.

Stacy serves as a board member of Penn State University’s College of Communications Alumni Society, as well as an advisory board member to the Cyrano Project, a nonprofit communications consultancy serving other nonprofits.

She holds a BA with highest distinction from Penn State and an MBA from Harvard Business School. She lives in New Jersey with her husband and three children.

Virgin Mobile USA, Inc. [NYSE:VM], through its operating company Virgin Mobile USA, L.P., offers more than 5 million customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts, with coverage powered by the Nationwide Sprint Network.

Virgin Mobile USA is known for its award-winning customer service, with more than 90% of its customers reporting satisfaction. Virgin Mobile USA service recently announced its Pink Slip Protection program, which provides eligible monthly plan customers who lose their jobs and become eligible for state unemployment benefits free service for up to three months*. Its full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at almost 150,000 locations. Virgin Mobile USA also offers unlimited all-in contract plans with advanced devices like the Ocean 2.

Kyle is a 15 year veteran of the media and digital industry. He began his media career at Wahlstrom & Company, as a media analyst with a heavy emphasis on database marketing. He has a background in media research (from Jordan, McGrath, Case & Taylor) as well as a significant background in digital media, working on such clients as British Airways, MetLife, Smith Barney, American Express, AOL, Sony Electronics, L'Oreal and Intel, among others. Running groups as large as 25 professionals, Kyle has helped lead the media departments of such advertising giants as MediaCom, Universal McCann and Deutsch. In his current capacity Kyle runs the media department of Sony Music, marketing such artists as Beyonce, Celine Dion, Michael Jackson, John Mayer and the American Idols.

Mr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas.

• Identifying the best way to utilize all the information about the user to make advertising more relevant and effective.
• Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift)
• Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace

Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo’s multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.

David Staas brings to JiWire more than 13 years of marketing and product management experience in the mobile and advertising industries. David comes to JiWire from Ad Infuse, a leading pioneer in mobile advertising, where he was vice president of marketing. At Ad Infuse, David helped build a premium network and platform business with leading mobile operators.

Prior to Ad Infuse, David led the global product marketing team at Openwave Systems, responsible for a product portfolio with established mobile and broadband telecommunications providers in the Americas, Europe, and Asia. David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from the Fuqua School of Business at Duke University.

Stephen Strong joined Alberto Culver as Global Director of Interactive in 2008, overseeing interactive marketing strategies for brands such as TRESemmé, Nexxus, VO5, St. Ives, and Noxzema. Prior to that he was the Director of Interactive for Draftfcb's Chicago office for 8 years. He also pulled his tour of duty in the Dotcom Days at interactive agencies marchFIRST and Four Points Digital. He has over 15 years interactive marketing experience working with brands such as Kraft, SC Johnson, Kmart, Sears, KFC, Grainger, Circuit City, and Motorola. He officially held the title "Webmaster" when it wasn't embarrassing.

At home he is an avid homebrewer/hop grower and rants about the state of online marketing on his blog: PlatformsOptional.com.

Jason gives PointRoll the first-class leadership continues to drives the company’s tremendous growth. He has spent his career building, advising and investing in entrepreneurial, growth-oriented companies in the media, advertising and technology industries, making him a true thought leader in digital marketing.

Jason joined PointRoll as Vice President of Business Development & Strategy from mergers and acquisitions firm The Jordan, Edmiston Group (JEGI), after advising PointRoll on its sale to Gannett in 2005. At JEGI, he executed buy and sell-side engagements in the online media and interactive marketing services sectors and managed investments for the firm’s venture capital fund, JEGI Capital.

Earlier in his career, Jason served as Director of Business Development at Kemur Publishing, a leading lifestyles publisher, and worked in corporate finance and mergers & acquisitions. He received his Bachelor of Business Administration from the Schulich School of Business in Toronto and holds the Chartered Financial Analyst designation.

Christian is a pioneer of the in-game advertising industry with over 15 years of experience in new media. He has held numerous senior roles in the digital media space, and co-founded several successful technology and media companies in Europe and the US.

Before founding IGA, Christian served as Director of Consulting for McCann-Erickson’s German digital media division. Prior to that, he held senior positions at Freenet AG and Dolphin Telecom GmbH. In 1998 he founded Meome AG, a leading European expert portal. Vry is a member of the board of SNOM technology AG, Germany, a leading Voice-over-IP technology company.

Steve Wax attended Reed College and the UCLA Film School during the 1960's. First working on the technical side of film, Steve then moved to writing and producing, receiving one of the first American Institute short film grants.

After working for Francis Coppola’s American Zoetrope, Wax became a founding member of the landmark San Francisco film collective, Cine Manifest. He was also a founding board member of the Independent Feature Project, both in New York and LA. He produced a number of successful early independent feature films, including The Little Sister for American Playhouse. During this period he was chosen as a member of the first group of filmmakers for the Sundance Institute film development program.

Putting his film experience to good use, Wax founded Chelsea Pictures in 1987; Chelsea, a film and commercial production company, which pioneered the use of feature and documentary directors in commercial production, is still thriving. Among the directors who worked on projects at Chelsea are Errol Morris, The Hughes Brothers, David Gordon Green, Janusz Kaminski, Carroll Ballard, Richard Pearce, and Randa Haines.

Wax produced the feature film "Unmade Beds"; honored at the Venice, Toronto, London, Stockholm and Telluride film festivals, which played theatrically in 26 cities. He also co-produced the 2000 Oscar Nominated short film, "Killing Joe", and a number of documentaries and television series including “Following Sean” which was nominated for an Emmy in 2008.

Wax’s remarkable production career has benefited Campfire campaigns including True Blood for HBO, MyHome2.0 for Verizon, Audi’s Art of the Heist (Creativity Magazine’s campaign of the year), and Sega Beta-7 (winner of the Yahoo! Big Idea Chair, a silver Andy, a One Show Gold Pencil, and multiple Clios.)

He is presently Managing Partner at Campfire. With his partners, Gregg Hale and Mike Monello, the producers of The Blair Witch Project, and Jeremiah Rosen, a former member of Wieden & Kennedy, Steve has created numerous marketing projects for brand and entertainment clients via interactive storytelling.

Steve is also a member of the Agency Advisory Board of the IAB, as well as Board Chairman of Issue Project Room, the landmark experimental theater in Brooklyn. He is also a regular juror and presenter at marketing industry conferences and shows.