JiWire (NYSE: ARB) is the leading mobile audience media company, leveraging Wi-Fi to deliver ads to elusive and affluent audiences with outstanding measurable results. We reach audiences in the context of their daily lives, driving deeper engagement than traditional media with the keen expertise of ad industry veterans, who understand your targeting needs and how to deliver.

Serving 15 million unique users per month at 25,000 high-traffic, premium Wi-Fi hotspots, our channel taps into an audience of elusive business travelers, affluent families and trendsetters—all within an online environment that promotes high receptivity and response.

With a rich history of working with every leading company in the wireless broadband ecosystem, JiWire is uniquely positioned to take advantage of Wi-Fi technologies today, and the emerging wireless technologies of the future.

Unique. Targeted. Measurable. JiWire reaches receptive mobile audiences no matter where they go..

http://www.jiwire.com/

Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels. Datran Media solutions include content creation and management, cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer brands have selected Datran Media to drive increased brand favorability and strengthen the lifetime value of their customer relationships.

http://www.datranmedia.com/index.php

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.

Powering more than 50% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 1000 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.

http://www.pointroll.com/

Our Mission
CRM Metrix provides clients with actionable insights, gathered through ongoing consumer conversations that lead to profitable relationships.

Data is dead, Insight is alive
The company's integrated Customer Experience Management solutions suite is driven by real-time intelligence, enabling global businesses to better understand their customers and take swift action to improve customer satisfaction, increase revenue and reduce costs.

Powerful technology inspired by the bottom line
CRM Metrix has created the industry's first and only 24/7 customized data collection, analysis and delivery platform to track mission-critical customer feedback related to market needs insights, brand affinity, and satisfaction.

A system designed by marketers for marketers
The fast and efficient ASP-based system collects and aggregates customer feedback, delivering real-time analysis through relevant "radars" of actionable information, communicated in clear marketing language and supported by scientific foundation.

Continuous access to customer intelligence, online and off
By leveraging customer interactions across channels, CRM Metrix’s clients have a continuous finger on the pulse of their market. CRM Metrix solutions enable clients to engage in ongoing conversations with both customers and non-customers alike, leading to better insights, increased acquisition and stronger relationships among all customer segments.

Fortune 500 companies see the value of CRMMetrix solutions
CRM Metrix's breakthrough suite of integrated strategic and tactical customer experience solutions have been adopted by a growing list of Fortune 500 companies including Procter and Gamble, Kraft, Levis, Bayer, J&J and others. The company's success is attributed to delivering customer intelligence solutions that transform data into powerful, actionable insights within a user-friendly marketing framework.

http://www.crmmetrix.com

Brandweek.com is the online extension of Brandweek magazine. It is dedicated to serving the magazine's readership with the latest breaking marketing industry news and analysis, along with commentary that puts that news into perspective.

2009 Editorial Calendar

Top of Mind Guidelines

Brandweek Editorial Masthead
Editor Todd Wasserman This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Features Editor Robert Klara This e-mail address is being protected from spambots. You need JavaScript enabled to view it
West Coast Bureau Chief Becky Ebenkamp This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Online Editor Elena Malykhina This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Reporter Elaine Wong This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Contributing Editors T.L. Stanley, Betsy Cummings, Hilary Cassidy, Michael Applebaum
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Advisory Board

Mark Addicks, General Mills; Mike Boylson, J.C. Penney; Sue Brush, Westin Hotels & Resorts; Andy England, MillerCoors; Kim Feil, Walgreens; Marc Gibson, State Farm; Trudy Hardy, Mini USA; Michael Mendenhall, Hewlett-Packard; Jeff Moody, Subway Franchisee Advertising Trust Fund; Peter Moore, EA Sports; Phil Pasci, Bridgestone Firestone North America; John Weinstock, LG

Design Director Carol R. Wells This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Photo Editor Manuela Opera

Publisher Geralidine FitzGerald This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The Chief Marketing Officer (CMO) Council, founded in 2001, is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 5,000 members control more than $125 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 20,000 global executives across nearly 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East, Africa and Latin America. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, and the Forum to Advance the Mobile Experience (FAME).

http://www.cmocouncil.org/

Edited for ad agency executives, ADWEEK has the inside stories on: creativity, client/agency relationships, successful global advertising strategies. Plus news of accounts in review, the best creative work, new campaigns. There's wise, witty commentary in every issue. Only ADWEEK delivers national, global and important regional news of your own advertising scene.

Company Information
The Nielsen Company is the world's leading provider of marketing information, audience measurement, and business media products and services. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, Nielsen provides clients with the most complete view of their consumers and their markets.

Headquartered in New York, USA and Haarlem, The Netherlands, Nielsen operates in more than 100 countries with a global team dedicated to helping clients compete more effectively and discover opportunity with more clarity than ever before.

http://www.adweek.com/aw/index.jsp

Our Mission
Mediaweek.com is the online extension of Mediaweek magazine. It is dedicated to serving the magazine's readership with the latest breaking media industry news and analysis, along with commentary that puts that news into perspective.

Company Overview
Mediaweek.com is a Nielsen eMedia production.

Nielsen Business Publications, Inc. penetrates and enlightens the media industry with print, face-to-face, and online information. Nielsen eMedia enables Nielsen Business Publications, Inc. to publish in the fast-paced online market.

http://www.mediaweek.com/mw/index.jsp

The ADM Mission
To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in downloadable media (such as RSS media enclosures) across the Internet, iPods, MP3 players, cellular handsets, mobile devices, set-top box, P2P and other upcoming platforms.

The Association’s Key Objectives

• To support the momentum around advertising and sponsorship of audio and video podcasting to create revenue for all groups in the ADM constituency
• To establish terminology, standards, guidelines and best-practices that make downloadable content easy to justify, buy, scale and measure both in advertising efficacy and audience metrics
• To support and provide a network through which the industry can share knowledge and educate advertisers, agencies, press and analysts as well as content producers and distributors in understanding the unique attributes and value of portable media
• To be an advocate for everyone from individual podcasters to major media companies who deliver content in a downloadable format across multiple platforms

http://www.downloadablemedia.org/

Digital Signage Today is part of a rich media group of websites owned and operated by Networld Alliance. In only its third year, Digital Signage Today has become the leading news and information resource for the digital signage and digital out-of-home industries.

Digital Signage Today serves the industry not only as a place for up-to-the minute and developing news and feature stories, but a vast resource for information regarding all facets of the digital signage industry. First-time users will find project management tips, contact info and RFP forms for the top digital signage providers and details on launching digital signage projects in many major verticals.

Industry pros and veterans are able to keep up with the trends in the industry, plan their next tradeshow and hear from forward-thinking digital signage thought-leaders through commentaries and case studies.

http://www.digitalsignagetoday.com/index.php

Media Economic Development Investment Advisory Group LLC provides strategic analysis, proprietary research, investment counsel and revenue development services to companies involved in media and advertising related businesses. Company founder Jack Myers has more than three decades experience advising many of the media industry’s leading global conglomerates as well as entrepreneurial early stage companies. Jack is recognized as one of the media industry’s leading visionaries and has been at the forefront of exploring, testing and developing innovative business models and services to support the ever-expanding media industry.

http://www.mediabizbloggers.com

iHollywood Forum, Inc. is a leading producer of conferences and forums on digital media and entertainment. Its mission is to educate executives about the future of Hollywood, entertainment and the media business; and to create forums where networking and dealmaking are done. Technology discussions span many businesses, including television, cinema, games, music, the Internet, marketing, mobile and home entertainment.

http://www.ihollywoodforum.com/

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

When we first founded the idea of SEMPO in 2002, the search marketing industry was relatively small and unknown. Since there was no organization that would serve our needs as a community, and give us the independence to move as quickly as our industry changes, we began our own trade group: the Search Engine Marketing Professional Organization.

Our activities are primarily centered on Education and Awareness. To support our educational mission, we offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive Awareness of the value of search marketing, and how to maximize its potential in a marketing mix, we fund advertising campaigns, outreach activities, events, and press. Our research studies help to quantify the value of Search Marketing and track the industry trends.

We are the largest Search Marketing-specific nonprofit trade organization in the world, and we continue to add New Members Daily.

http://www.sempo.org

DigitalMediaBuzz.com’s mission is to inform, educate, share ideas and promote discussion about the latest developments in digital media and the future direction of the industry. Follow the top digital media news, get questions answered by industry experts, discover the newest products, services and technologies, read feature articles from industry leaders and learn about the hottest interactive agencies.

DMB is also focusing on content distribution through key partners. The pace of innovation in the digital media technology industry continues to accelerate. Each year brings more game-changing products and services. To be successful, digital media companies and professionals need to keep up with the latest technologies and trends and develop a focused understanding of the changes occurring in the industry.

While it seems news aggregators launch each day with the same generic business technology news, DigitalMediaBuzz.com is moving in the other direction by providing users and content partners with in-depth custom business technology content that focuses on unique angles and key industry oversight.

http://www.digitalmediabuzz.com/

MediaBytes with Shelly Palmer is a daily 2 minute video featuring news you can use about technology, media and entertainment. Each morning, Shelly picks the five most interesting stories, and offers insights and opinions about them for his viewers.

The show is available in HD (1080i 16×9), SD (MPEG2 4×3) and almost every format of online video (flash, mp4, m4p, mov, etc.) and can be downloaded from the web each morning by 10am Eastern. Clean feeds and uncomposited green-screen versions are also available. Audio podcasts of the show are also created each morning.

http://www.shellypalmermedia.com/

In the increasingly complex world of marketing:

• We help you make sense of change
• We provide stimulus for your thinking
• We let you see what’s on the horizon
• We help you make your case

Areas of business: at the heart of Warc is warc.com, our unique online service for marketing people around the world. We also have three other areas of activity:

• Events: we organise a range of premium conferences and seminars covering topical issues of interest to marketing people across the world.
• Magazines and journals: we publish highly respected magazines and market leading journals for people working in advertising, marketing, media and research.
• Data: we provide the authoritative trends and forecasts of advertising expenditure for all major economies, which are used by media researchers worldwide.

http://www.warc.com/

Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. WOMMA is a coalition comprised of hundreds of top marketers who are learning how to encourage and amplify this natural phenomenon while respecting and protecting its honesty and integrity.

Our members are leading the core efforts necessary to create a new, successful marketing field.

• Training: WOMMA is the first central resource for marketers who want to learn how to use word of mouth — and how to use it the right way. We're growing the next generation of amazing talent through outreach and education.
• Best Practices: Creativity and innovation in this business are being complemented by WOMMA research and training in best practices. We're helping marketers learn to deliver more effective word of mouth marketing in a sustainable program, without having to reinvent the wheel each time. We build on the knowledge of the best in the business.
• Standards and Metrics: Our members have stepped up to corral complex concepts into industry-wide standards and metrics. We're creating the trackability and accountability that are essential to a healthy market.
• Mainstreaming: We're bringing word of mouth from a small specialty into the core of the marketing mix. That means larger budgets, management support, long-term stability, and real results.

Just as the relatively new fields of search marketing and ecommerce have emerged as powerful and multi-billion-dollar industries in recent years, word of mouth marketing is now evolving into the fastest growing and most in-demand set of marketing practices today. Our goal is to advance the practice of word of mouth marketing, ensuring a bright future for this effective and consumer-friendly discipline.

http://womma.org/main/

Revenue Performance delivers the most integrated and personally relevant information to today's online marketers. Our editorial intelligence is focused on all aspects of the online marketing experience including, key business strategies, innovative marketing methods, effective online advertising techniques and emerging trends in technology.

We expand your knowledge with in-depth analysis, case studies, opinion columns and online marketing resources that are focused on maximizing the performance of affiliate marketers, partner marketers, and search marketers.

Our comprehensive articles include all relevant points of view including those of merchants, website publishers, affiliate networks, industry watchers and market researchers. We stress best of breed and best practices that are supported by a strong ethical foundation to help the online marketing industry thrive.

Revenue Performance is published by mThink, LLC. mThink publishes consumer magazines and contract publishing solutions. It also develops existing resources to provide clients with focused custom publishing solutions.

http://www.mthink.com/revenue

By maintaining our exclusive focus on ad operations, AdMonsters provides a much richer and more focused forum than larger conferences, broader associations and industry trade shows. AdMonsters participants are all direct peers, and we focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices — and participants come away with immediately actionable solutions that provide real value.

AdMonsters provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. We focus primarily on topics such asad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards.

Ad operations and technology professionals working together across the industry can dramatically reduce the friction in online ad operations, reducing the cost and time required to implement, deploy, and track online advertising, and facilitating the growth of the online advertising market.

AdMonsters is supported in part by the sponsorship of companies interested in building strategic relationships with our members.

http://www.admonsters.com/